MyRabbit — E-Commerce Store

A custom-coded ikas storefront for an oxygen-powder stain remover brand, built around campaigns and fast checkout.

MyRabbit (Labim) · ikas · E-Commerce Theme

The project

MyRabbit, developed by Labim, is a cleaning brand that makes a multi-purpose oxygen-based powder stain remover for laundry and surfaces. For its retail store I coded an e-commerce theme from scratch on the ikas platform — no off-the-shelf template, built around the brand's identity.

The need

A brand with few products but heavy campaigns: discounted bundles, multi-packs and frequently changing offers. The theme had to spotlight one product and the current campaign while letting customers complete checkout in as few steps as possible.

What was built

• A full-width home page focused on the campaign and the product (the "100+ uses" story)
• Product cards with discount badges, add-to-cart and direct buy flow
• Bundle and multi-pack pages
• Icon-led sections explaining product benefits (chlorine-free, hypoallergenic, skin-friendly)
• A blog area with stain-removal guides for search traffic
• Shipment tracking, "reorder" and account shortcuts
• Mobile-first, fast-loading structure

Under the hood

Custom template files and components on the ikas theme framework; campaign and product areas are managed from the panel, so the brand team never needs a code change for a new campaign.

Outcome

The store is live and selling: myrabbit.com.tr